Times Square — 2026 Fall Season
Key Visual Illustration
Times Square is a large-scale shopping and cultural destination in Korea, bringing together retail, dining, entertainment, and leisure spaces. For its 2026 Fall Season, I created a series of key visual illustrations for the seasonal campaign, which were applied across multiple Times Square locations, including Yeongdeungpo and Dongtan.
The campaign theme, “Fly into Autumn,” explores the feeling of flying into a new season — capturing the excitement, lightness, and sense of movement that comes with the transition into autumn.
Instead of relying on traditional autumn imagery, the illustrations interpret the season through playful characters, oversized objects, and dynamic compositions. The idea was to create a bright and energetic visual world that invites people to experience autumn in a more playful way.
The illustrations were adapted across various touchpoints throughout the spaces, including signage, digital displays, and animated visuals, becoming part of the seasonal atmosphere across Times Square.
Illustration & Key Visual — Ahra Kwon
Client — Times Square
Client — Times Square
Animation, design - Times Square